LAUNCHED IN 2016, THE BRAND UCWHY HAS ITS ROOTS IN ANTWERP.

APPEALING TO OPEN-MINDED SPIRITS, THIS NEW LABEL GRASPS THE ECLECTIC WAY OF LIVING OF CONTEMPORARY NOMADS. A SULTRY COLOR PALETTE, UNEXPECTED SKATER STYLE INFLUENCES AND LAYERED POP-ORIENTAL ELEMENTS GIVE THE COLLECTION A SMART THOUGH SOPHISTICATED CHARACTER.

THE COLLECTION, WHICH IS PRODUCED IN EUROPE AND MAINLY BRINGS COMFORTABLE JERSEYS, BEARS THE DESIGNER SIGNATURE FROM WIM BRUYNOOGHE, GRADUATE OF THE FASHION DEPARTMENT OF THE ANTWERP ROYAL ACADEMY OF FINE ARTS. IN 2016 THE DESIGNER WAS FEATURED ON THE FORBES’ 30 UNDER 30 LIST FOR PROMISING EUROPEAN ENTREPRENEURS. HE IS UCWHY’S CREATIVE DIRECTOR, RESPONSIBLE FOR THE BRAND'S LOOK AND FEEL.

UCWHY IS FOUNDED BY ANNE CHAPELLE, FOUNDER AND CEO OF BVBA 32, THE PARENT COMPANY OF ANN DEMEULEMEESTER.

 

©UCWHY 2017

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